| 试论媒介产品的市场营销策略 |
| |
| 引用本文： | 陈迹.试论媒介产品的市场营销策略[J].新闻界,2008(1):83-85. |
| |
| 作者姓名： | 陈迹 |
| |
| 作者单位： | 广东商学院人文与传播学院,广州,510320 |
| |
| 摘 要： | 媒体采取有效的市场营销策略是在日趋激烈的传媒市场竞争中获胜的制胜法宝。本文试从内容、发行、广告三方面结合媒介经营实践分析媒介产品的市场营销策略,探讨媒体求得生存的空间与发展机会的思路。
|
| 关 键 词： | 关联延伸 双头版与索引 市场细分 整合营销 |
On the Marketing Strategies of Media Products |
| |
| Chen Ji.On the Marketing Strategies of Media Products[J].Press Circles,2008(1):83-85. |
| |
| Authors: | Chen Ji |
| |
| Abstract: | An effective marketing strategy is a key for media to survive in the increasingly intense competition of the media market.This dissertation analyses marketing strategies of medium product from such three perspectives as content,delivery and advertisement,attempting to explore room for surviving and opportunity of prospering. |
| |
| Keywords: | relative extension double-front-page and index market differentiation conformity marketing |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
