| 快速聚类分析算法在CRM中客户定位的应用 |
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| 引用本文： | 范潇允. 快速聚类分析算法在CRM中客户定位的应用[J]. 温州职业技术学院学报, 2006, 6(3): 30-32 |
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| 作者姓名： | 范潇允 |
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| 作者单位： | 辽宁石化职业技术学院,计算机系,辽宁,锦州,121000 |
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| 摘 要： | 客户关系管理是一个以客户为中心保持企业与客户互动的过程。把聚类分析用于客户关系管理,可以使得本企业更有针对性地与客户保持良好的关系。聚类分析算法可以用于客户关系管理的决策支持系统中。
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| 关 键 词： | 聚类分析 客户关系管理(CRM) 欧式距离 |
| 文章编号： | 1671-4326（2006）03-0030-03 |
| 收稿时间： | 2006-04-11 |
| 修稿时间： | 2006-04-11 |
The Application of Rapid Cluster Analysis Algorithm to Customer Orientation in CRM |
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| FAN Xiao-yun. The Application of Rapid Cluster Analysis Algorithm to Customer Orientation in CRM[J]. Journal of Wenzhou Vocational & Technical College, 2006, 6(3): 30-32 |
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| Authors: | FAN Xiao-yun |
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| Abstract: | Customer Relationship Management is a process that is customer-centered and maintains the interaction between the enterprises and the customers.Applying the cluster analysis algorithm to the Customer Relationship Management can help the enterprises to be more purposeful and keep a better relation with customers.The cluster analysis algorithm can be used for the decision support system of the Customer Relationship Manage-ment. |
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| Keywords: | Cluster analysis CRM(Customer Relationship Management) Euciolidiam distance |
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