| 从营销视角看《全民健身计划纲要》的实施 |
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| 引用本文： | 柴红年. 从营销视角看《全民健身计划纲要》的实施[J]. 体育学刊, 2002, 9(6): 23-24 |
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| 作者姓名： | 柴红年 |
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| 作者单位： | 绍兴文理学院,体育系,浙江,绍兴,312000 |
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| 摘 要： | 《全民健身计划纲要》的实施需要系统成熟的理论指导,市场营销理论可以指导纲要的实施。从营销视角看,纲要的实施就是政府向全国人民推销健身观念的过程。运用市场营销4P(产品、价格、渠道、促销)组合理论对目前纲要的实施进行分析,提出了促进纲要实施的一些建议。
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| 关 键 词： | 全民健身计划纲要 营销 4P组合理论 |
| 文章编号： | 1006-7116(2002)06-0023-02 |
| 修稿时间： | 2001-12-20 |
Views on sport-for-all program implementation by marketing theories |
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| CHAI Hong nian. Views on sport-for-all program implementation by marketing theories[J]. Journal of Physical Education, 2002, 9(6): 23-24 |
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| Authors: | CHAI Hong nian |
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| Abstract: | In fact,implementing of sport for all program is that the government promotes fitness conception and fitness lifestyle to all people. Therefore,it is necessary for the government to use all resources to do enough on marketing works under the integration theory of "products, price, place and promotion". |
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| Keywords: | sport for all program marketing integration theory of 4P |
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