社会认知偏差对管理活动的影响

领导者如何在发现和激励人才等关键环节有效地避免不利于生产经营活动的社会认知偏差,使有利于提高管理水平和促进沟通的社会认知偏差充分发挥作用,对企业的发展利害攸关.研究表明,一些常见的社会认知偏差,如晕轮效应、刻板印象、首因效应、透明度错觉等,在人员的选拔和任用中既能产生消极的影响,又能产生积极的影响.

The Effect of Social Cognitive Bias on Managerial Activities

It is of vital importance for leaders to avoid the cognitive bias that will interfere with the management and production and to utilize the cognitive bias that will facilitate communication and management during the hunting for and inspiriting the persons with abilities. Study results suggest that some social cognitive bias such as halo effect, stereotype, primary effect and illusion of transparency not only have negative impacts but also positive effects on the choice and employment of talents.