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Deference to Scientific Authority Among a Low Information Public: Understanding U.S. Opinion on Agricultural Biotechnology
Authors:Brossard  Dominique; Nisbet  Matthew C
Institution:Address correspondence to Dominique Brossard, School of Journalism and Mass Communication, University of Wisconsin-Madison, 821 University Avenue, Madison, WI 53706, USA, e-mail: dbrossard{at}wisc.edu
Abstract:This study uses the contemporary debate over agricultural biotechnologyto conceptualize a theoretical model that can be used to explainhow citizens reach judgments across a range of science and technologycontroversies. We report findings from a mail survey of NewYork State residents that depicts a ‘low information’public relying heavily on heuristics such as value predispositions,trust, and schema to form an opinion about agricultural biotechnology.Science knowledge does play a modest role, with the news mediaserving as an important source of informal learning. Contraryto expectations and past research, we do not find any directeffects for news attention on support for agricultural biotechnology.Deference to scientific authority is a central value predispositionshaping support for agricultural biotechnology. Positively correlatedwith education, deference to scientific authority is the strongestinfluence on support for agricultural biotechnology in our model.Part of the variable's influence is direct, but part of it isalso indirect, as deference to scientific authority is a keypredictor of both trust in the sponsors of biotechnology andgeneralized reservations about the impacts of science. Received for publication July 18, 2005. Revision received December 2, 2005.
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