| 广东高校体育赛事赞助的可行性理论分析 |
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| 引用本文： | 吴学勇. 广东高校体育赛事赞助的可行性理论分析[J]. 广东技术师范学院学报, 2005, 0(6): 96-98 |
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| 作者姓名： | 吴学勇 |
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| 作者单位： | 广东技术师范学院体育部 广东广州510665 |
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| 摘 要： | 本文运用文献资料法对广东高校体育赛事赞助的可行性进行了论述,分析认为广东高校体育赛事赞助具备良好的外部环境条件,是企业市场营销形势的需要,能达到企业赞助营销的目的,因此具有可行性.
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| 关 键 词： | 广东高校 体育赛事 赞助 可行性 |
| 文章编号： | 1672-402X（2005）06-0096-03 |
| 收稿时间： | 2005-09-11 |
| 修稿时间： | 2005-09-11 |
On Fisibility of Patronage for Sports Games |
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| Wu Xueyong. On Fisibility of Patronage for Sports Games[J]. Journal of Guangdong Polytechnic Normal University, 2005, 0(6): 96-98 |
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| Authors: | Wu Xueyong |
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| Affiliation: | Dept. of Physical Education, GPNU, Guangzhou 510665 |
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| Abstract: | Based on the archives and documents,this thesis has a discussion on the fisibility of patronage for university sports games in Guangdong Prov.by analysing their external conditions and market demands.According to the author,the patronage purpose can be rearched. |
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| Keywords: | colleges and universities of Guangdong sports game patronage fisibility |
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