| 高校广告学专业创新教学的思考 |
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| 引用本文： | 罗娟.高校广告学专业创新教学的思考[J].河北能源职业技术学院学报,2011,11(4):82-84. |
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| 作者姓名： | 罗娟 |
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| 作者单位： | 信阳师范学院,河南信阳,464000 |
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| 基金项目： | 河南省教育厅人文社科项目(2010-GH-010) |
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| 摘 要： | 随着广告教育在中国的发展,许多高校开始关注如何更好地进行广告学专业课程的建设,以满足学生和市场的需求。论文分析了当前广告学专业人才市场需求和人才培养模式存在的问题,从课程设置、实践教学方法、考核模式等方面进行改革与创新,加强和改善广告学专业教学方法。
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| 关 键 词： | 广告学 课程教学 创新 实践活动 |
Innovation Teaching Research of Advertising Specialty in Colleges |
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| LUO Juan.Innovation Teaching Research of Advertising Specialty in Colleges[J].Journal of Hebei Energy Institute of Vocation and Technology,2011,11(4):82-84. |
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| Authors: | LUO Juan |
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| Institution: | LUO Juan(Xinyang Normal University,Xinyang 464000,China) |
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| Abstract: | With the development of advertising education in China,more and more attention is paid on the project of advertising curriculum to satisfy the needs of students and labor market.This paper starts from the analysis of current problems in the advertising teaching on talent market demands and talent training,gives the reform and innovation measures in curriculum,practice teaching methods,assessment mode.The advertising teaching methods and approaches is strengthened and improved. |
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| Keywords: | advertising curriculum teaching innovation practical activity |
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