商业模式创新的研究热点及其演化可视化分析

针对SCI和SSCI数据库1997-2016年的研究文献,借助CiteSpaceIII和Alluvial flow等软件,通过“文献共被引聚类”、“标志性文献”、“突发文献”和“突现词”等指标开展了商业模式创新的可视化科学计量分析,揭示了20年间商业模式创新的研究热点及演化过程,探究了未来商业模式创新的新趋势。研究发现,商业模式创新的主要热点包括“价值创造”、“开源”和“商业模式挑战”等;热点呈现出由20世纪末期的“信息技术”,21世纪初的“互联网”、“电子商务”和“大规模定制”,发展到目前的“云制造”、“云计算”和“企业社会责任”等演进趋势;AMIT R、TEECE DJ、CHESBROUGH H和VENKATRAMAN N等人的相应研究成果是本领域热点文献;“虚拟现实”、“人工智能”、“3D打印”和“仿真研究”等有可能成为未来的商业模式创新热点。本研究可以促进商业模式创新的理论发展,为学者明确商业模式创新的研究方向,为企业开展商业模式创新提供指引和借鉴。

A visual analysis of hot spots and their evolution of business model innovation

Based on the research literature from SCI and SSCI database in 1997-2016, the co-cited references networks, references bursts, keywords bursts, and alluvial flow were visualized with CiteSpaceIII and Alluvial flow to analyze the hotspots and evolution of business model innovation. The future potential hotspots of business model innovation were also explored. The results show: 1) the main hotspots include "creating value", "open source", "business model challenge", etc.; 2) the hotspots change from "information technology" of the late 20th century, "internet", "e-commerce" and "mass customization" of the early 21st century, to the current "cloud manufacturing", "cloud computing", "corporate social responsibility", etc.; 3）the corresponding research results from AMIT R, TEECE DJ, CHESBROUGH H and VENKATRAMAN N are of milestone significance; 4) "virtual reality", "artificial intelligence ", "3D printing" and "simulation research" and so on are likely to become the future hotspots of business model innovation. This study can promote the theoretical development of business model innovation, help scholars to determine business model innovation research direction, and provide guidance and reference for enterprises to carry out business model innovation.