平台型企业开放式服务创新的风险成因及作用机制

利用多案例分析和扎根理论探讨了平台型企业开放式服务创新风险的内在机理及作用机制。研究发现了风险因素的9个主范畴，3个风险核心范畴，以及2个风险发生后果，构成了平台型企业开放式服务创新的风险成因。实证研究表明，商业环境风险、平台战略风险、管理风险这三个风险对平台创新活动影响巨大，显著影响了平台型企业客户流失以及经营绩效。商业环境风险是平台创新面临的外部风险，与平台战略风险和管理风险呈显著正向关系，战略风险会增加管理风险发生的可能性。三大风险与客户流失呈正比，与平台经营绩效呈反比。本研究拓展了传统的管理要素模型，揭示了互联网平台企业创新过程中的风险互动机制。

Study on the factors and mechanism of open service innovation risk in platform enterprises

Disscuss the factors and mechanism of open service innovation risk in platform enterprises through case analysis and grounded theory. The study founds that 9 main categories, 3 core risk category, as well as 2 risk consequences, constitute the risk mechanism of open service innovation in platform enterprises. The empirical study shows that business environmental risk, strategic risk and management risk have a great impact on platform innovation activities.These risk factors may result in customer churn and bussiness performance decline significantly.Business environment risk is the external risk platform facing,which has a obviously positive correlation with the strategic risk and risk management of platfrom.At the same time,strategic risk will increase the likelihood of management risk. The three risks are proportional to customer churn and inversely linked to the bussiness performance of platform enterprises.This paper extends the traditional management element model, reveals the risk interaction mechanism of innovation process in the Internet platform enterprise.