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基于环境感知因素的美国旅华游客决策行为研究
引用本文:丁敏. 基于环境感知因素的美国旅华游客决策行为研究[J]. 中国科技信息, 2006, 0(22): 167-168
作者姓名:丁敏
作者单位:南京财经大学工商管理学院,210003
摘    要:本文从个人相关因素、旅游目的地环境感知因素、旅游客源国感知因素三个方面分析了美国旅华游客的决策行为。当旅游者确定国际旅游后,旅游目的地感知因素对旅游者决策行为影响高于客源国环境感知因素。

关 键 词:旅游决策  环境感知因素  行为

A Study on the Decision-making Behavior of the U.S. Visitors to China Based on Environmental Perception Factors
Ding Min. A Study on the Decision-making Behavior of the U.S. Visitors to China Based on Environmental Perception Factors[J]. CHINA SCIENCE AND TECHNOLOGY INFORMATION, 2006, 0(22): 167-168
Authors:Ding Min
Affiliation:Nanjing University of Finance and Economics,Nanjing 210003
Abstract:This thesis analyzes the decision-making behavior of the U.S. visitors to China from the perspectives of the personal-related factors, factors of the environmental perception of tourism destinations, factors of environmental perception of tourism-generating countries. When a tourist fixes on an international tourism, the perception factors of tourism destinations are higher than those in tourism-generating countries.
Keywords:tourist decision-making  factors of environmental perception  behavior
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