多重外部因素下珠三角外贸企业适应性成长机制

全球社会责任运动、金融危机、制造业数字化、虚拟社区等多重因素将改变珠三角外贸企业的生态环境。基于复杂自适应理论的视角分析了影响珠三角外贸企业成长的因素,并构建了其适应性成长机制模型。研究结果表明:企业只有快速响应外部生态环境变化而重构"内部模型",才能适应性成长。最后,针对目前多重外部因素的影响,提出了由技术创新、制度创新、营销创新、意识创新等构建的快速响应机制。

Adaptive Growth Mechanism of Foreign Trade Enterprises in the Pearl River Delta with Multiple External Factors

Multiple factors such as global social responsibility campaign,financial crisis,digital manufacturing,and virtual communities will change the ecological environment of the foreign trade enterprises in the Pearl River Delta.Through the analysis on growth factors of foreign trade enterprises in the Pearl River Delta,its adaptive growth mechanism model has been constructed from the perspective of complex adaptive theory.Studies show that adaptive growth enterprises must be able to respond quickly to external environment’s change and reconstruct "internal model".Finally,in view of the multiple external factor,the paper puts forward the corresponding rapid response mechanisms consisting of technology innovation,system innovation,marketing innovation,and consciousness innovation.