“80后”写作的炒作传播与消费接受

当前“80后”写作本身属于高雅写作之外的力量，文艺在“80后”写作中体现出了明显的消费化趋势，而精英写作则面临没落趋势。精明的出版商为使书能够最大限度地卖出，使“80后”文学带着浓重的商业炒作味道。其商业炒作给图书销售带来惊喜的同时，也容易使文学作品堕落为快餐产品。读者的消费接受也发生了重大变化，如今读者在文学四要素中占有最主要地位且消费心态转向愉悦式阅读。

Promotional Hype and Consumer Acceptance of the Post 80s Writing

The current post 80s writing is a force additional to elegant writing.Literature of post 80s reflects a clear consumer trend,while the elite writing is in decline.To make best sellers,clever publishers develop the post 80s literature with a strong taste of commercial hype.The books sell surprisingly well,but it easily becomes fast-food products.Consumer acceptance also changes greatly.Nowadays readers play the most important role among the four literary elements.Their consumption changes into pleasure-readi...