陈独秀《安徽俗话报》的文化启蒙策略

《安徽俗话报》作为安徽省最早的白话报刊,具有强烈的文化启蒙色彩:其内容契合时代需求,批判封建恶俗和迷信惯习,揭露列强的侵略,启发民众的救亡意识;语言的通俗化和民间化拓展了报刊的受众面;在编辑方式上,以品牌专栏和丰富的图片强化了报刊的启蒙功效;在传播策略上,陈独秀通过设置代派处和动员意见领袖的方式增强了报刊的言论公信力和社会影响力。《安徽俗话报》在多元化传播方式的推动下有效地建构了文化启蒙的舆论言说。

On the Cultural Enlightenment Strategy of Anhui Colloquial Periodical Edited by CHEN Du-xiu

Anhui Colloquial Periodical Edited by CHEN Du-xiu, the earliest vernacular periodical in China, featured strong cultural enlightenment overtones.The periodical was in accordance with the need of the times in its content, criticizing feudal a-bominable customs, exposing foreign countries’ invasion and enlightening people’ s sense of national salvation.In addition, it ap-pealed to more readers with its popularized language .In terms of its editing method , branded special column and abundant pictures intensified the enlightening function of the periodical.With regard to its communication strategy, CHEN Du-xiu strengthen the pe-riodical’ s credibility of speech and social influence by establishing mission office and motivating leaders with specific viewpoints . Anhui Colloquial Periodical effectively constructed the cultural enlightenment function with the promotion of multiple communica-tion method.