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中国电视传播观念的迁移
引用本文:张同道. 中国电视传播观念的迁移[J]. 北京师范大学学报(社会科学版), 2001, 0(6): 86-93
作者姓名:张同道
作者单位:北京师范大学,艺术系,北京,100875
摘    要:20 0 0年中国电视频频改版 ,其核心在于传播观念的巨大迁移 ,以频道为中心的传播观念引起中国电视的深层改革。回顾传播观念的转换——从最初的节目中心、节目向栏目中心转移、栏目中心时期到频道中心时期 ,中国电视发生了一场革命性巨变 ,它引导电视从传者中心转向受众中心。

关 键 词:中国电视  传播观念  迁移
文章编号:1002-0209(2001)06-0086-08
修稿时间:2001-07-20

Transformation of TV Dissemination Ideas in China
ZHANG Tong dao. Transformation of TV Dissemination Ideas in China[J]. Journal of Beijing Normal University(Social Science Edition), 2001, 0(6): 86-93
Authors:ZHANG Tong dao
Abstract:TV channels in China were frequently correcting in 2000. The cause lies in great transformation of mass media ideas that the TV programs should be organized around TV channels, which leads to a radical reform of TV channels in China. Reviewing the changes of the ideas of mass media--from program-centered at the beginning to unit -centered, and then to channel-centered, TV in China has had a revolution, which guides TV in China from the disseminator-centered to the audience-centered.
Keywords:TV channels in China  dissemination ideas  transformation
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