| 基于信息混搭的电子商务模式研究 |
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| 引用本文： | 窦平安,靖继鹏.基于信息混搭的电子商务模式研究[J].情报科学,2009(5). |
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| 作者姓名： | 窦平安 靖继鹏 |
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| 作者单位： | 吉林大学,管理学院,吉林,长春130022
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| 摘 要： | 借助混搭技术思想,提出了基于信息混搭的电子商务模式;利用案例分析充分说明了混搭模式的运作方式,包括全买网的"一网开店,多网行销",窄告的主题匹配,广告支持的开放获取期刊等;并提出图书馆与网上书店的混搭模式,设计实施方案.
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| 关 键 词： | 混搭 电子商务模式 开放获取 信息共享 信息集成 |
The E-Commerce Model Based on Information Mashups |
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| DOU Ping-an,JING Ji-peng.The E-Commerce Model Based on Information Mashups[J].Information Science,2009(5). |
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| Authors: | DOU Ping-an JING Ji-peng |
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| Institution: | School of Management;Jilin University;Changchun 130022;China |
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| Abstract: | The EC model based on information mashups is put forward with the idea of mashup technology.The implementation of this EC model is explained by case studies,including the launching on a site and marketing on multiple ones of oBuy,the subject-matching narrow ads,and ad-supported open access journals.The authors create a new model for libraries as the affiliates of online bookstores,and design its implementation solution. |
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| Keywords: | mashups EC model open access information sharing information integration |
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