新冠肺炎疫情下新媒体对大众行为影响与引导策略探究

重大疫情突发,信息畅通非常重要。新媒体作为新一代媒体技术,是大众获取疫情信息、建言献策的桥梁纽带。以新型冠状病毒肺炎疫情为例,此次重大疫情防控工作时间紧迫、任务艰巨,媒体工作者专业素养与能力、大众信息素质、政府信息管控面临挑战,新媒体信息良莠不齐,真伪难辨,无疑为防疫工作带来较大阻力。针对新媒体为社会带来的负面影响提供了解决路径与方法,充分发挥新媒体的优势,对大众行为进行正确引导,助力大众齐心协力打赢新冠疫情阻击战。

The Influence of New Media on Mass Behaviors and the Guiding Strategy under the COVID-19

Information flow is important after outbreak of momentous pandemic.As a new generation of media technology,the new media is the bridge link for the public to obtain epidemic information and offer advice.Taking COVID-19 as an example,the pandemic prevention and control work is urgent,and the task is arduous.The professional accomplishment and competence of media workers,the information quality of the mass,the challenge of information management and control facing the government and the mixed new media information,difficult to distinguish,all undoubtedly bring the big resistance to the epidemic prevention work.In view of the negative impact of the new media on the society,the paper provides a solution path and methods,gives full play to the advantages of the new media,offers the correct guidance of mass behavior,and helps the public to work together to win the battle against COVID-19.