Expert judgements and the demand for novels in Flanders |
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Authors: | John Ashworth Bruno Heyndels Kristien Werck |
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Institution: | (1) Department of Economics and Finance, University of Durham, 23-6 Old Elvet, Durham, DH1 3HY, UK;(2) Department of Economics, Vrije Universiteit Brussel, Pleinlaan 2, 1050 Brussel, Belgium;(3) Faculty of History and Arts, Erasmus University, 3000 DR Rotterdam, PO Box 1738, Rotterdam, the Netherlands |
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Abstract: | This paper analyses the effect of literary prizes and nominations on the subsequent market success using a panel dataset of
Dutch-language titles from January 2003 to June 2005. The analysis indicates winning a prize generally has a positive effect
on the ensuing sales, whereas nominations do not generate additional sales. The precise effect differs depending on the particular
prize. Winning a “home” debut prize has a significant positive effect on sales, and, to a lesser extent, “established” literary
prizes have a significant positive effect on the sales of the winning title, but winning a debut prize in the Netherlands,
the neighbouring country, has no effect on sales in Belgium. |
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