A socio-cognitive framework for designing interactive IR systems: Lessons from the Neanderthals

The article analyzes user–IR system interaction from the broad, socio-cognitive perspective of lessons we can learn about human brain evolution when we compare the Neanderthal brain to the human brain before and after a small human brain mutation is hypothesized to have occurred 35,000–75,000 years ago. The enhanced working memory mutation enabled modern humans (i) to decode unfamiliar environmental stimuli with greater focusing power on adaptive solutions to environmental changes and problems, and (ii) to encode environmental stimuli in more efficient, generative knowledge structures. A sociological theory of these evolving, more efficient encoding knowledge structures is given. These new knowledge structures instilled in humans not only the ability to adapt to and survive novelty and/or changing conditions in the environment, but they also instilled an imperative to do so. Present day IR systems ignore the encoding imperative in their design framework. To correct for this lacuna, we propose the evolutionary-based socio-cognitive framework model for designing interactive IR systems. A case study is given to illustrate the functioning of the model.