发挥党报优势 构建舆论引导新格局

在新媒体迅猛发展的背景下，党报应该发挥主流媒体优势，在构建舆论引导新格局中主导社会舆论。《长沙晚报》牢固树立党的机关报意识，发挥“喉舌”作用；以党报为龙头，发展多种形式的新媒体，使新兴媒体成为主流媒体的放大器；开展集团化经营，打造地域性传媒中心。

Taking the Advantages of Party Newspaper in Order to Establish a New Pattern to Guide Public Opinions

Under the circumstance of rapid development of the new media,Party Newspaper should give play to the mainstream media and lead public opinions in our society by bringing about a new pattern for public opinions.Changsha Evening has firmly established the sense of Party newspaper and plays the role of "organ";it takes the Party newspaper as the leading role and develops a variety of new media,which would become amplifiers for the mainstream media;it has also carried out the conglomerate management and created...