| 高校CIS战略刍议 |
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| 引用本文： | 陈华.高校CIS战略刍议[J].长治学院学报,2006,23(4):51-53. |
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| 作者姓名： | 陈华 |
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| 作者单位： | 山西大学管理学院,山西太原,030006;长治学院社会科学系,山西长治,046011 |
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| 摘 要： | 文章认为随着高等教育市场的竞争日趋激烈,加强高校形象策划,建立高校CIS,应该成为高校发展的重要战略选择。文章通过借鉴企业CIS内涵,阐述了高等院校导入CIS的重要性和必要性,并对高校建立和实施CIS策略提出了建议。
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| 关 键 词： | 高校 CIS战略 战略实施 |
| 文章编号： | 1673-2014(2006)04-0051-03 |
| 收稿时间： | 04 23 2006 12:00AM |
| 修稿时间： | 2006年4月23日 |
The CIS Strategy in Universities |
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| CHEN Hua.The CIS Strategy in Universities[J].Journal of Changzhi University,2006,23(4):51-53. |
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| Authors: | CHEN Hua |
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| Institution: | 1, College of Management, Shanxi University, Taiyuan 030006 2,The Department of Social Science , Changzhi University, Changzhi 046011 |
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| Abstract: | CIS is an important strategy of enterprises developing.At present,the compete of the university and college education market is sharper and sharper.How to strenghen the university and college image plan and build college CIS should become the important strategy for its developing.The article illustrated the importance and necessity for the university and college to lead into the CIS through analyzing the content of enterprises one.Then,the author puts forward some rationaliation proposal. |
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| Keywords: | the university and college CIS strategy strategy implement |
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