| 社会语言学视角下的广告语言分析 |
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| 引用本文： | 王享.社会语言学视角下的广告语言分析[J].湖北广播电视大学学报,2010,30(12):91-92. |
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| 作者姓名： | 王享 |
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| 作者单位： | 黄河水利职业技术学院,河南开封475003 |
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| 摘 要： | 本文结合实例，从社会语言学的角度对广告语言进行了探讨。分析表明，广告语言具有四个重要的社会语言学特征，即广告语言具有社会现实特征、地域差异特征、性别角色特征以及年龄差异特征。同时，本文结合还AIDI原则，分析了这四个特征在广告语言中所起的作用。
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| 关 键 词： | 社会语言学 广告语言 社会因素 |
Analysis of Advertising Language from the Perspective of Sociolinguistics |
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| WANG Xiang.Analysis of Advertising Language from the Perspective of Sociolinguistics[J].Journal of Hubei Radio& Televisonuniversity,2010,30(12):91-92. |
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| Authors: | WANG Xiang |
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| Abstract: | This paper explores the advertising language from the perspective of sociolinguistics with vivid examples. Analysis shows that advertising language is influenced by such social factors as social changes, regional variations, gender role and age difference. Meanwhile, the function of the four factors in advertising language is analyzed in terms of theory of AIDA. |
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| Keywords: | sociolinguistics advertising language social factors |
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