国内科技报告推广现状与对策建议--以广东省为例

分析国内科技报告推广现状和存在问题,以科技报告总量排名全国第一的广东省为例进行深入研究,从而提出切实可行的宣传推广路径,以提高科技报告的普及率和利用率。采用网络调查法、文献计量法和可视化分析方法分析国内主要省份科技报告推广现状及存在问题,研究结果发现,科技报告使用和影响范围远没有达到理想状态的主要原因是缺乏接收反馈机制、推广定位不清晰、推广方式比较单一等。基于此,从拓宽反馈渠道、找准推广定位和多元化推广路径3个方面提出相应对策,并重点从自主推广、合作推广及第三方推广3种路径论述培训推广、平台推广、社区推广、新媒体推广以及外包推广5种推广策略。

Promotion Status and Countermeasures of Domestic Science and Technology Report:Taking Guangdong Province as an Example

This paper analyzes the current situation and existing problems of the promotion of science and technology reports in China,and takes Guangdong province,which ranks the first in the country in terms of the total amount of science and technology reports,as an example,to carry out in-depth research,so as to put forward practical ways of publicity and promotion,so as to improve the popularity and utilization rate of science and technology reports.Using the methods of network investigation,bibliometrics and visual analysis,the paper analyzes the current situation and existing problems of science and technology report promotion in main provinces in China,it is concluded that the main reasons for the far from ideal use and influence range of scientific and technological reports are the lack of receiving and feedback mechanism,unclear promotion positioning and single promotion mode.Based on this,the paper puts forward the corresponding countermeasures from three aspects:broadening the feedback channel,finding out the promotion positioning and diversified promotion paths,and focuses on five promotion strategies,namely training promotion,platform promotion,community promotion,new media promotion and outsourcing promotion from three paths of independent promotion,cooperative promotion and third-party promotion.