营销调研课程实训案例教学的探索与实践

营销调研是市场营销及其他相关专业的一门重要专业课程．也是一项重要的实践技能。为了使学生更好地掌握营销调研的基本理论．初步具备营销调研的组织和实施能力．专业课教师应积极开展实训案例教学活动．本文在阐明实训案例教学的必要性和重要性的基础上．结合实训案例设计和选择中存在的若干问题．提出了实训案例遴选的方法以及实施实训案例教学应注意的几点问题．

An Inquiry into the Teaching of Practical Cases for Marketing Survey and Its Practice

Marketing survey,an important practical skill,is ar important course in marketing and its relevant majors. In order to help students better master the basic theories of marketing survey and acquire the ability of marketing survey, professional teachers should actively develop practical teaching activities Based on the necessity and importance of practical case teach- ing, this paPer proposes the ways to choose cases and the issues that should be paid attention to in accordance to the problems existing in case design.