| 基于Internet的顾客忠诚信息收集与测评系统的构建 |
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| 引用本文： | 袁胜军,黄立平. 基于Internet的顾客忠诚信息收集与测评系统的构建[J]. 教育技术导刊, 2007, 0(3) |
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| 作者姓名： | 袁胜军 黄立平 |
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| 作者单位： | 同济大学经济与管理学院 上海200092 |
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| 摘 要： | 顾客忠诚直接影响了企业获取利润的持久性和扩展能力,如何借助发达的网络和计算机技术及时获取顾客的忠诚度并据此采取相应营销战略已经成为企业十分关注的问题。构建了基于Internet环境的顾客忠诚度信息收集与测评系统模型的概念,同时构建了移动行业的顾客忠诚度模型并设计了相应的指标体系借以说明该系统的应用。
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| 关 键 词： | 客户关系管理 顾客忠诚 信息采集 |
Customer Loyalty Index Information Collecting and Evaluating System Constructing Based on Internet |
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| YUAN Sheng-jun,HUANG Li-ping. Customer Loyalty Index Information Collecting and Evaluating System Constructing Based on Internet[J]. Introduction of Educational Technology, 2007, 0(3) |
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| Authors: | YUAN Sheng-jun HUANG Li-ping |
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| Abstract: | Customer loyalty effects enterprise' continuance and extendibility ability for profit. How to use advanced Internet and computer technology to acquire customer loyalty information and make corresponding strategic have been a heated problem to many enterprises. This article constructs a system for customer loyalty information collecting and evaluating based on Internet. In addition, it constructs a customer loyalty model and index system to explain how to use the system. |
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| Keywords: | Customer Relation Management customer loyalty data colleting |
| 本文献已被 CNKI 等数据库收录！ |
