| 网站链接行为动机研究 |
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| 引用本文： | 汪传雷,汪涛,潘珊珊.网站链接行为动机研究[J].图书情报工作,2012,56(14):119-125. |
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| 作者姓名： | 汪传雷 汪涛 潘珊珊 |
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| 作者单位： | 1. 安徽大学商学院 合肥 230039;2. 安徽大学管理学院 合肥 230601 |
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| 基金项目： | 国家社会科学基金项目“提高知识型员工战略运算能力的网络行为模式研究” |
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| 摘 要： | 随着网络的普及,网络行为日渐复杂,其中网站链接行为作为一类重要的行为日益受到重视,但目前对网站链接行为动机及其分类的研究还不多见。在梳理国内外网站链接行为研究的基础上,分别从链接对象、链接路径和链接内容三个角度,深入分析网站链接行为动机的类型及其特点,最后探讨网站链接的应用。
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| 关 键 词： | 链接动机 链接类型 链接分析 锚点链接 |
| 收稿时间： | 2012-01-16 |
| 修稿时间： | 2012-03-09 |
Motivation of Website Link Behavior |
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| Wang Chuanlei,Wang Tao,Pan Shanshan.Motivation of Website Link Behavior[J].Library and Information Service,2012,56(14):119-125. |
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| Authors: | Wang Chuanlei Wang Tao Pan Shanshan |
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| Institution: | 1. Business School, Anhui University, Hefei 230039;2. Management School, Anhui University, Hefei 230601 |
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| Abstract: | Along with the popularization of the network,network behavior has become increasingly rich and colorful.As an important network behavior,hyperlink behavior is paid attention to by scholars.However,there are few researches on the link motivation and link classification.Based on the study of researches of link behaviors at home and abroad,the authors make a thorough analysis of the types of motivation and characteristics of link behaviors from different items which consist of linked objects,linked paths and linked contents,and finally study applications of hyperlink motivation. |
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| Keywords: | hyperlink motivation hyperlink type link analysis anchor links |
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