| 九寨沟旅游开发管理创新的探讨 |
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| 引用本文： | 岳云华,冉清红.九寨沟旅游开发管理创新的探讨[J].绵阳师范学院学报,2005,24(5):93-96,101. |
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| 作者姓名： | 岳云华 冉清红 |
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| 作者单位： | 绵阳师范学院资源环境科学系,四川绵阳,621000 |
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| 摘 要： | 九寨沟旅游开发、管理的很多做法曾被联合国权威专家称为“解决了世界难题”，对西部地区旅游开发有良好的示范作用。文章从总蛄九寨沟旅游开发、管理的经验入手。提出的创新思路包括：门票形式与内容创新，重视旅游者对风景区的体验性宣传，提高导游的九寨文化内涵，利用中立性的或与旅游无关的信息培育潜在的旅游市场，“产、教（旅游教育）、研”三结合，“参与制”创新等旅游开发管理创新策略。
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| 关 键 词： | 九寨沟 旅游开发 旅游管理 创新 |
| 文章编号： | 1672-612x（2005）05-0093-04 |
| 收稿时间： | 03 8 2005 12:00AM |
| 修稿时间： | 2005-03-08 |
An Exploration of the Management Innovation in Developing Jiuzhaigou's Tourism Resources |
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| YUE Yun-hua,RAN Qing-hong.An Exploration of the Management Innovation in Developing Jiuzhaigou''''s Tourism Resources[J].Journal of Mianyang Normal University,2005,24(5):93-96,101. |
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| Authors: | YUE Yun-hua RAN Qing-hong |
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| Institution: | Department of alanagement, Mianyang Normal University, Mianyang, Siehuan 621000 |
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| Abstract: | In the three provinces of Southwest China there are abundant and unique tourism resources that are not well developed and managed. This paper gives an overall analysis of these problems and has an cvaluation of the resources in subdivisions, thus the condition for market development is put forward. In the end, the problem to build Dujiangyan as a renowned tourism destination is discussed in detail. |
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| Keywords: | the three provinces of Southwest China tourism resources development Dujiangyan |
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