对环中赛现场观众的调查研究

运用文献资料法和问卷调查法，研究了2012年9月23日在天津结束的环中国国际公路自行车赛的现场观众。分析了观众人口统计学特征、公路自行车运动群众基础状况、观众的观看动机和消费倾向、观众对赛事的评价等。研究结果表明：环中赛的男性观众明显多于女性，观众年龄集中在25～44岁，文化程度主要是中等教育水平偏上；公路自行车运动的群众基础很好，但是将其视为一项健身运动的人很少；公路自行车赛在国内市场发展缓慢，观众对其知晓程度低；观众观看环中赛的主要动机依次是：为本单位或地区的参赛队员助威、喜欢自行车运动、体验现场气氛；环中赛观众对比赛的评价较好。

To Ring China International Road Cycling Audience Research

This paper studied the tour of china which finished at September 23, 2012 in Tianjin with the methods of literature material law and Questionnaire survey method. Learned the audience＇s Demographics, the mass base of road cycling, the Watch motivation and Propensity to consume, the evaluation of the event. The research results are： The male audience more than the female, The audience＇s age concentrated in the 25-44 years old, culture degree is mainly secondary education; Road cycling motion mass base is very good, but the people who treat it as a sport is seldom; Road cycling in the domestic market development is slow, most audience did not know it. The main motivation of the audience watch the event is： cheer team member who from this unit or region, Like cycling, experience the atmosphere of the event; the evaluation of the event is good.