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形象就是旗帜——对加强新闻队伍形象建设的思考
引用本文:刘伯贤. 形象就是旗帜——对加强新闻队伍形象建设的思考[J]. 广西师范大学学报(哲学社会科学版), 2002, 38(1): 11-14
作者姓名:刘伯贤
作者单位:广西壮族自治区党委宣传部新闻出版处,广西南宁530022
摘    要:加强形象建设,是新闻队伍面临的一项长期性的重要工作。当前,市场经济条件下社会风气的负面影响,西方资产阶级新闻观和现存的监督约束机制的乏力还影响着新闻队伍的形象建设。因此,应深入开展马克思主义新闻观教育,努力提高新闻队伍的政治素养;大力加强职业道德教育和优良传统教育,提高新闻队伍的道德素养;大力弘扬奋发向上的作风,努力提高新闻队伍的化素养;狠抓作风建设,努力作到“严、细、深、实”。

关 键 词:新闻队伍 形象建设 马克思主义新闻观 职业道德 作风建设 学风 文化素质 优良传统教育 队伍建设
文章编号:1001-6597(2002)01-0011-04
修稿时间:2001-09-07

IMAGE MEANS BANNER :REFLECTIONS ON STRENGTHENING THE BUILDING OF JOURNALISTS'' IMAGE
LIU Bo xian. IMAGE MEANS BANNER :REFLECTIONS ON STRENGTHENING THE BUILDING OF JOURNALISTS'' IMAGE[J]. Journal of Guangxi Normal University(Philosphy and Social Science Edition)nce Edition), 2002, 38(1): 11-14
Authors:LIU Bo xian
Abstract:Strengthening image building is a long-term task confronted by the ranks of journalists. At present, the image building of journalists is affected by the negative influence of social morality under the conditions of market economy, the Western bourgeois views of journalism and the weak mechanism of supervision and restriction. Therefore, the following measures should be taken: 1. The education of Marxist views of journalism should be intensified so as to improve the political quality of the ranks of journalists. 2. To improve the journalists' moral quality, major efforts should be made to strengthen the education of professional ethics and of fine tradition. 3. To improve the journalists' cultural quality, the style of working hard and aiming high should be advocated. 4. The building of a fine working style should be vigorously strengthened.
Keywords:the ranks of journalists  image building  Marxist views of journalism  professional ethics  the building of a fine working style
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