Selling Digital Rights as a General Publisher: Text and Images

This paper gives an overview of how publishers can market their digital content to potential customers in the book trade and, especially, in other, corporate and non-trade markets. It conveys why for example corporate customers and brands will be attracted to the multiple options publishers’ digital content can offer them to further build their brand and serve consumers’ interest in return. Publishers should be aware of different models to design content deals and of the issues that need to be addressed while negotiating. The paper provides thorough summaries of all questions that must be solved on both ends, with respect to resource, pricing, contract, legal and technical issues, etc. and is thus a very helpful source to begin with.