| 发挥名人效应提升农产品品牌实现农民增收--著名音乐家施光南故里农业发展探讨 |
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| 引用本文： | 方湖柳.发挥名人效应提升农产品品牌实现农民增收--著名音乐家施光南故里农业发展探讨[J].丽水学院学报,2003,25(3):25-27. |
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| 作者姓名： | 方湖柳 |
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| 作者单位： | 浙江师范大学经济研究所,浙江,金华,321004 |
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| 摘 要： | 当前在许多农村不可盲目地通过工业化、城市化来增加农民收入，而要根据当地实情更多地从农业本身寻找发展的突破口。以我国著名音乐家施光南故乡为例，探讨如何发挥名人效应以提高农产品品牌知名度和美誉度，最终达到农业增效、农民增收之目的。
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| 关 键 词： | 名人效应 农产品 品牌战略 农民增收 施光南 农业发展 农民收入 竞争力 |
| 文章编号： | 1008-6749(2003)03-0025-03 |
| 修稿时间： | 2002年9月13日 |
Play the Part of Celebrity Effect;Improve Farm Product Brand;Increase Farmers'Income |
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| Fang Huliu.Play the Part of Celebrity Effect;Improve Farm Product Brand;Increase Farmers''''Income[J].Journal of Lishui University,2003,25(3):25-27. |
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| Authors: | Fang Huliu |
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| Abstract: | Currently, it is infeasible that in many rural places people are trying to increase farmer income by blindly industrializing and urbanizing. A breakthrough in agricultural development must be found out in agriculture in itself according to the local situation. In this article, the writer takes the hometown of the famous musician Shi Guangnan as an example, and diseusses how to exert celebrity effect to enhance celebrity and admiration of farm produce brand, in order to realize the goal of improving agricultural benefit and increasing farmers' income. |
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| Keywords: | celebrity effect farm produce brand competition famer's income |
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