| 高职院校招生宣传策略探析 |
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| 引用本文： | 胡昌龙,周荣.高职院校招生宣传策略探析[J].十堰职业技术学院学报,2012,25(6):17-20. |
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| 作者姓名： | 胡昌龙 周荣 |
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| 作者单位： | 1. 十堰职业技术学院办公室
2. 十堰职业技术学院思想政治理论课部,湖北十堰,442000 |
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| 基金项目： | 十堰职业技术学院2012年院级科研项目“高职院校宣传策略研究”部分成果 |
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| 摘 要： | 当前,高职院校面临着严峻的招生形势,改进和加强招生宣传工作显得非常重要。本文针对高职院校招生宣传中存在的问题,分析高职院校招生宣传对象及其需求情况,提出相应的改进策略,以期对更好地开展高职院校招生工作、促进高职院校可持续发展起到一定作用。
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| 关 键 词： | 高职院校 招生宣传 探析 |
Analysis of Publicity Strategies for Vocational Colleges Enrollment |
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| HU Chang-long,ZHOU Rong.Analysis of Publicity Strategies for Vocational Colleges Enrollment[J].Journal of Shiyan Technical Institute,2012,25(6):17-20. |
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| Authors: | HU Chang-long ZHOU Rong |
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| Institution: | 1. Office of Shiyan Polytechnic;2. Dept. of Ideological and Political Theory ,Shiyan 442000, China) |
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| Abstract: | Currently, vocational colleges are faced with severe enrollment situation, it is very important to improve and strengthen the recruiting propaganda. As to existing problems in vocational college enrollment publicity, this paper analyzed its object and demand, and put forward corresponding strategies to better carry out vocational colleges enrollment work, and promote vocational colleges sustainable development. |
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| Keywords: | vocational colleges enrollment publicity analysis |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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