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藏传佛教文化的导游讲解艺术
引用本文:杨建容.藏传佛教文化的导游讲解艺术[J].绵阳师范学院学报,2011,30(4):53-56.
作者姓名:杨建容
作者单位:四川民族学院旅游系,四川康定,626001
摘    要:藏区作为一个热点宗教旅游区,宗教在当地的影响力是不容忽视的,藏传佛教既作为一种人文旅游资源,又对整个藏区旅游产生了深远的影响。所以,在藏传佛教文化的讲解中,导游必须全面掌握藏传佛教的文化内涵,灵活运用导游讲解的技巧,满足游客心理上对藏传佛教神秘性的探奇。

关 键 词:藏传佛教  生态观  道德观  讲解艺术  文化旅游

Art of Tour Guiding for Tibetan Buddhist Culture
YANG Jian-rong.Art of Tour Guiding for Tibetan Buddhist Culture[J].Journal of Mianyang Normal University,2011,30(4):53-56.
Authors:YANG Jian-rong
Institution:YANG Jian-rong(Department of Tourism,Sichuan University For Nationalities,Kangding,Sichuan,China 626001)
Abstract:Tibetan region becomes a hotspot for religious travelling,for which the religious influence for the local can not be neglected.Tibetan Buddhism has produced a profound effect not only on human tourist resources but also on the entire Tibetan tourism.Therefore,in the process of interpretation for the Tibetan Buddhist culture,tour guide should have a comprehensive gasp of cultural connotation of Tibetan Buddhist and flexibly make use of narrative techniques to psychologically satisfy the tourists' curiosity a...
Keywords:Tibetan Buddhism  ecological view  morality  art of tour guiding  cultural tourism  
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