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《纽约时报》和《人民日报》北京奥运报道框架比较分析——对提升今后我国体育新闻报道的思考
引用本文:刘朝霞.《纽约时报》和《人民日报》北京奥运报道框架比较分析——对提升今后我国体育新闻报道的思考[J].南京体育学院学报(社会科学版),2009,23(6):24-27.
作者姓名:刘朝霞
作者单位:中国青年政治学院,新闻与传播系,北京,100089
基金项目:中国青年政治学院青年基金 
摘    要:距2008年北京奥运会一周年。后奥运时代需要反思媒体在其中的表现,以及奥运会给中国传媒业带来的深刻变化。本文运用框架理论的分析方法,对《纽约时报》和《人民日报》2008年北京奥运会的报道进行比较研究,发现中国媒体此次报道视野开阔,国际化思路彰显,树立了理性、建设性的报道基调,采取了宽泛的报道框架,从而最终为公众提供了一次非常好的奥林匹克文化教育活动。但是,今后媒体需要加大深度报道力度,坚定“以人为本”的报道理念,进一步克服“金牌至上”的报道框架。

关 键 词:北京奥运会  媒体框架  《纽约时报》  《人民日报》

A Comparative Analysis on 2008 Beijing Olympic Games Reporting of New York Times and People Daily: From an Angle of Media Frame Theory
LIU Zhao-xia.A Comparative Analysis on 2008 Beijing Olympic Games Reporting of New York Times and People Daily: From an Angle of Media Frame Theory[J].Journal of Nanjing Institute of Physical Education,2009,23(6):24-27.
Authors:LIU Zhao-xia
Institution:LIU Zhao - xia (Department of Journalism and Communication, China Youth University for Political Science, Beijing 100089, China)
Abstract:2008 Beijing Olympics has been concluded for one year. During the ' post - Olympics Times ' , we should rethink the characteristics of Olympic Games reporting and the profound transformation that Olympic Games bring for the Chinese journalism. By means of media frame theory, this thesis compares the 2008 Beijing Olympic Games reporting of New York Times and People Daily. This research finds that the media reporting show internationalization idea, set the rational and constructive keynote, adopt comprehensive reporting frame and in the end provide wonderful Olympic culture educationor the public. Howev- er, the media need to increase the amounts of investigative reporting, persevere in the idea of set human as essence' , and get over the reporting frame of golden medals paramount'.
Keywords:Beijing Olympic Games  Media Frame  New York Times  People Daily
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