大冬会志愿者服务行为的激励策略

大冬会是运动员的盛会，也是志愿者的盛会，重视对志愿者服务行为的评价与相应激励策略的研究，对保证志愿者服务行为的质量，提高其工作的合理性、有效性和持续性具有重大的意义。采用文献资料、实证分析等方法，认为大冬会志愿者服务行为具有自愿性、无酬劳性和双赢性的特征，参与大冬会志愿者服务会对提高大学生的交流能力、创新能力，提升自己的人格魅力，对其认识、了解世界形成全球化理念将起到积极影响作用；提出采取关怀、学习与培训、动机、宣传与沟通等策略满足志愿者服务行为背后的利益需求，体现哈尔滨大冬会的人文关怀，确保大冬会志愿者高效、热情和专注妯投入工作。

Incentive Tactics for the Volunteers' Service Behavior in 2009 World University Winter Games

The world university winter games is a grand gathering of both athletes and volunteers.It's great significant for ensuring volunteers' well service quality with reasonable,effective and durative work to pay attention to the research on evaluating their service behavior and relevant incentive tactics.With the methods of documentary information and empirical analysis,the article thinks that the volunteers' service behavior has the features of free will,free reward and win-win,the service behavior will improve the undergraduates' communication ability and innovation ability,advance their personality charm and have a positive influence on their idea of globalization.It suggests to embody the humanistic thoughts of Harbin world university games and to ensure the devotion of volunteers into effective and passionate service by satisfying the volunteers' benefit requirement of learning and communication.