国内媒介在北京奥运传播中的社会责任

以媒介社会责任理论为出发点,在分析了北京奥运传播的特殊性,即北京奥运肩负使命的复杂性和多样性,"人文奥运"理念的丰富与深刻性,北京奥运传播的全球性与广泛性等特点的基础上,提出了国内媒介在北京奥运传播中的社会责任:应增强全球媒介意识,以新闻专业主义为指导,履行北京奥运信息传播者的社会责任;应增强自觉意识,履行北京奥运舆论引导者的社会责任;应加强独立批判的精神,履行舆论监督的社会责任.

on Social Responsibility of Internal Mass Media in Beijing Olympic Games Propagation

On the base of the theory of social responsibility of mass media,this article analyzes the particularity of Beijing Olympic Games propagation,the complexity and diversity of the mission shouldered by Beijing Olympics,the richness and deepness of the conception of "Humanism Olympics" as well as its global publicity.It suggests social responsibilities of internal mass media in Beijing Olympic propagation.Chinese mass media should enhance the consciousness of global mass,should fulfill the social responsibility as disseminator of Beijing Olympics with the guiding of journalistic professionalism,should develop self-consciousness to guide the public opinion of Beijing Olympics,and should strengthen criticism spirit to realize public opinion supervision.