论高职院校差异化与品牌化运营模式

面对未来竞争形势,高职院校既不能沦为＂高级中专＂的角色,也要打破＂本科院校替补者＂的尴尬局面,任重道远。突围之路既在于确立差异化办学理念,实施提前式人才培养、推进学生向职业人角色的转变,也在于引入品牌化运营思维,推广学校品牌、塑造校长品牌、打造明星化师资团队和整合传播校园文化。

On the Differentation and Branding Operation Modes of Higher Vocational Colleges

In face of future competition,vocational colleges shoulder heavy responsibilities for notonly avoiding being the role of senior technical secondary schools,but also having to struggle out ofthe embarrassing situation of being the substitutes of universities.The way out is to establishdiversifying notions of running schools,implement the ahead-of-schedule form of cultivating talents aswell as practical teaching modes,and help students transform their roles into working people.Meanwhile,higher vocational coll...