| 大连市安全农产品的消费者行为及市场拓展研究 |
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| 引用本文： | 李芳芳,李强.大连市安全农产品的消费者行为及市场拓展研究[J].辽宁师范大学学报(社会科学版),2011,34(1):30-33. |
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| 作者姓名： | 李芳芳 李强 |
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| 作者单位： | 辽宁省海洋水产科学研究院,海洋经济研究室,辽宁,大连,116023 |
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| 基金项目： | 辽宁省哲学社会科学规划基金资助项目 |
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| 摘 要： | 安全农产品是改善生态环境、提高农产品质量安全水平的主流产品。初步调查显示,大连的消费者对安全农产品的认知度较高,但也存在着对＂三品＂认识不深入、对＂三品＂市场缺乏信心、＂三品＂价格偏高和销售渠道有限等问题和现象。针对以上问题,文章提出相应的对策和建议。
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| 关 键 词： | 大连市 安全农产品 消费者行为 市场 |
Study on the Consumer Behavior and the Market Development of the Safe Agricultural Product of Dalian |
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| LI Fang-fang,LI Qiang.Study on the Consumer Behavior and the Market Development of the Safe Agricultural Product of Dalian[J].Journal of Liaoning Normal University(Social Science Edition),2011,34(1):30-33. |
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| Authors: | LI Fang-fang LI Qiang |
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| Institution: | (Department of Marine Economy,Liaoning Ocean and Fisheries Research Institution,Dalian 116023,China) |
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| Abstract: | Safe agricultural product will be the mainstream product in improving ecological environment and enhancing the quality and safety level of the agricultural products.The investigation demonstrated that there was a high cognition of the safe agricultural product in Dalian,but the problems of shallow acknowledge,of lack of confidence on ＂Sanpin＂ market,of higher prices and limited sales channels were also existed.In order to solve the above problems,the corresponding countermeasures and suggestions were advanced in this thesis. |
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| Keywords: | Dalian city safe agricultural product consumer behavior market |
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