| 浅析4P策略在农产品营销中的应用 |
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| 引用本文： | 于敏. 浅析4P策略在农产品营销中的应用[J]. 宁波大红鹰职业技术学院学报, 2006, 0(3) |
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| 作者姓名： | 于敏 |
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| 作者单位： | 宁波大红鹰职业技术学院 浙江 |
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| 摘 要： | 4P营销策略是市场营销学经典理论之一,在营销各个领域广泛应用,本文首先解释了4P策略和农产品营销的含义,然后结合农产品营销的特点,从四个方面,即产品,价格,渠道,促销阐述了农产品营销中存在的问题,最后针对四个方面的问题提出了一系列对策和建议.
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| 关 键 词： | 4P策略 农产品营销 农产品市场 |
Applications of 4p Strategies in Agricultural Products Marketing |
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| Yu Min. Applications of 4p Strategies in Agricultural Products Marketing[J]. Journal of Ningbo Dahongying Vocational Technical College, 2006, 0(3) |
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| Authors: | Yu Min |
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| Abstract: | The 4P marketing strategies is one of the classic theories on marketing,which is applicated widely in various areas of marketing.This paper explains the meaning of 4P and agricultural marketing firstly,and then combining the characteristics of agricultural products marketing explain the existing problems from four aspects,namely,products,prices,place and promote,and lastly puts out a series of suggestions counterpart above four aspects. |
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| Keywords: | 4p strategies agricultural products marketing agricultural products market |
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