论媒介影响力的作用 |
| |
引用本文: | 刘军.论媒介影响力的作用[J].乌鲁木齐职业大学学报,2007,16(3):68-69. |
| |
作者姓名: | 刘军 |
| |
作者单位: | 新疆财经学院,新疆,乌鲁木齐,830014 |
| |
摘 要: | 媒介的影响力受多方面因素的制约,也有狭义和广义的区别,从广义上而言,这种影响力就会产生各种强弱、好坏、正负等不同的作用,本文试图以媒介影响力理论为基础,分现实、潜在、有效三个层面,以新疆电视媒体存在的问题为例,来透视这一主要媒介应当在本地产生的影响力。
|
关 键 词: | 媒介影响面 影响力 现实 潜在 有效 受众权利 |
文章编号: | 1009-3397(2007)03-0068-02 |
收稿时间: | 2007-03-12 |
修稿时间: | 2007年3月12日 |
Comment on intermediary influence effect |
| |
Authors: | LIU Jun |
| |
Abstract: | The intermediary influence accepts many ways factors restraint, on also difference , secondary broad sense having narrow sense and broad sense , this influence only is capable to do creation various strong or weak , good and bad , positive and negative Deng Bu Tong the effect.The main body of a book try to take intermediary influence theory as basis , are allotted reality , the lurking , there are three effects tier of face, taken Xinjiang TV medium have problem as the influence that one main intermediary coming to have this X-rayed the example, produces naturally in local place. |
| |
Keywords: | |
本文献已被 CNKI 维普 万方数据 等数据库收录! |
|