数字化情景下的传统管理理论变革——数据基础观话语体系的构建

随着全球逐渐进入数据经济时代,数字化环境成为所有管理者需要面对的情境。基于数据的话语体系构建是现有复合型技术应用以及数字化企业与现有管理理论适配的关键。围绕数据这一新型生产要素,通过数据分析用户潜在的消费需求,以最低成本完成供需匹配,并根据用户需求对不同层次、维度的数据特性进行综合分析,通过数据获取、处理过程创造价值,搭建数据基础观体系;进一步阐述根据数据基础观体系,传统资源理论在数字时代的变革和数据资源的发展;最后,将适应数字经济时代的基于数据基础观的相关管理理论应用于企业成长领域,通过数据这一关键性要素使企业在不同领域、不同层级达到价值增值,助力企业数字化生态化成长。

The Transformation of Traditional Management Theory in the Age of Digital Economy: The Construction of Discourse System of Data-Based View

As the world gradually enters the era of data economy, digital enterprises have become the most influential and creative groups in the market, and the digital environment has become the situation that all managers need to face. However, the traditional management theory is difficult to solve the management problem in the digital economy era. The relevant digital management theory that has just started is only concerned with a certain segmentation field, and does not form a systematic theoretical system. This is because neither the traditional management theory nor the related digital management theory has grasped the core elements of the digital economy era, the digital environment and the digital enterprise - data. This paper focuses on the new production factors of data, and builds the discourse system of data-based View on the basis of data system logic, data characteristics and data processes. Furthermore, based on DBV system, the traditional resource-related and demand-related theory are carried out and reformed. In addition, this paper applies the relevant management theory based on the data-based view of the digital economy era to the field of enterprise growth, and explains some new phenomena in the field of enterprise growth.