地方新建本科院校命名中的几个问题

校名作为一个学校“的品牌”应该体现学校的特性,只有体现特性,才能把不同地域、不同类型、不同层次的学校区别开来。地方新建本科院校作为高等教育大家庭的新生一族,应以其鲜明“的族性”区别于老本科院校;同时,每个地方新建本科院校也应以独特的“个性”区别于其他地方新建本科院校。只有这样,才能有效地提高院校之间的区分度,确实发挥校名循名责实的品牌效应。

Questions on Naming of Local Newly-Established Colleges

A school name as brand of a school should represents the characteristics of a school. Only in doing so, can the schools be distinguished in region, type and level. Local newly-established universities as a new-born group of higher education can be distinguished from the old universities with their distinct "group nature". Meanwhile the newly-established universities in every local area should also be distinguished from those in other areas with their unique personality. Only in this way, can the distinction between universities be effectively made so as to give real play to the brand effect of school name.