| 利用校园超市培养高职市场营销专业人才的思考 |
| |
| 引用本文： | 李本初,平怡. 利用校园超市培养高职市场营销专业人才的思考[J]. 孝感职业技术学院学报, 2008, 11(4): 93-95 |
| |
| 作者姓名： | 李本初 平怡 |
| |
| 作者单位： | 长江职业学院,湖北武汉430074 |
| |
| 基金项目： | 湖北省教育科学规划课题 |
| |
| 摘 要： | 文章介绍了市场营销专业改革的背景，论述了将高职市场营销专业与校园超市相结合，进行人才培养的可行性，指出了利用校园超市进行人才培养应注意的几个问题。
|
| 关 键 词： | 市场营销专业 人才培养 校园超市 |
Cogitation on Training Talents Majored in Marketing in Higher Vocational Colleges Using Campus Supermarket |
| |
| LI Ben-chu,PING Yi. Cogitation on Training Talents Majored in Marketing in Higher Vocational Colleges Using Campus Supermarket[J]. Journal of Xiaogan Vocational-Technical College, 2008, 11(4): 93-95 |
| |
| Authors: | LI Ben-chu PING Yi |
| |
| Affiliation: | (Changjiang Vocational Institute, Wuhan, Hubei 430074) |
| |
| Abstract: | This paper introduces the professional background of the reform in Marketing, and analyzes the feasibility of talents training by combining Marketing in higher vocational schools with campus supermarkets. In addition, the author proposes several questions which should be focused on in the talents training while making use of campus supermarkets. |
| |
| Keywords: | Marketing Talents Training Campus Supermarket. |
| 本文献已被 维普 万方数据 等数据库收录！ |
