| 英语广告常用的修辞手法 |
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| 引用本文： | 代新黎.英语广告常用的修辞手法[J].商丘职业技术学院学报,2006,5(6):68-69. |
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| 作者姓名： | 代新黎 |
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| 作者单位： | 商丘师范学院,外语系,河南,商丘,476000 |
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| 摘 要： | 广告作为一种应用语言,是当今社会广泛使用的交流媒介。本文列举了英语广告中常用的明喻、暗喻、拟人、夸张、排比、押韵、双关、对偶、反复等修辞手法,并作了认真分析,说明了这些手法的功能和效果。事实表明,英语广告引人入胜的诀窍不是靠大量使用修饰语,而是靠运用各种修辞,以为数不多但却精练独到的语言给人以印象深刻的信息。
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| 关 键 词： | 修辞手段 广告 明喻 暗喻 |
| 文章编号： | 1671-8127（2006）06-0068-02 |
| 收稿时间： | 2006-09-11 |
| 修稿时间： | 2006年9月11日 |
The Rhetorical Means of English Advertisement in Common Use |
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| DAI Xin-li.The Rhetorical Means of English Advertisement in Common Use[J].Journal of Shangqiu Vocational and Technical College,2006,5(6):68-69. |
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| Authors: | DAI Xin-li |
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| Abstract: | Advertisement as an applied language is a widely used exchanging medium in our society.The rhetorical means of English advertisement in common use are simile,metaphor,personification,hyperbole,parallelism,rhyme,pun,antithesis,repetition,quotation and imitation etc.By analyzing seriously,the author explains the functions and results of these means.The fact shows that,the fascinating secret of English advertisement does not rely on using a large number of modifiers but on using all kinds of rhetorical ways,with a few succinct language,it can give people deeply impressed information. |
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| Keywords: | rhetorical means advertisement simile metaphor |
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