塑造汉语言文字学学科新形象之我见

在这个“形象制胜”的时代,一门学科也具有其独特的形象,它直接影响着社会公众对该学科的印象,决定了该学科的生存和发展。本文提出了学科形象的概念及其意义,主要针对汉语言文字学学科形象的现状,在分析了该学科塑造新形象的必要性之后,提出了一些塑造其形象的策略。

Personal Views of Molding a New Image of the Chinese Philology

This is an age of ″images getting the upper hand″. A subject also has its unique image, which has a direct influence in the impression that the public have on this subject, and which determines the existence and growth of this subject. This paper puts forward the concept and meaning of ″subject image″, aiming mainly at the existent conditions of the image of the Chinese philology. Some strategies of molding the subject image have been produced upon the analysis of the necessity of the shaping of subject image.