| 电视新闻评论影响力的理性思考 |
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| 引用本文： | 田大宪.电视新闻评论影响力的理性思考[J].淮阴师范学院学报(哲学社会科学版),2004,26(6):828-832. |
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| 作者姓名： | 田大宪 |
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| 作者单位： | 陕西师范大学,新闻与传播学院,陕西,西安,710000 |
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| 摘 要： | 电视新闻评论影响力是衡量电视新闻评论节目社会效应的重要指标。其中，收视率是影响力的外化与显在形式，公信力、思辨力、感染力是决定影响力的内在因素。要解决目前电视新闻评论影响力不足的问题，必须坚持正确导向和“用事实说话”的原则，区分目标受众的层次性，打造评论品牌，建立科学的评价体系。
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| 关 键 词： | 关键词 电视新闻评论 影响力 评价体系 |
| 文章编号： | 1007-8444(2004)06-0828-05 |
| 修稿时间： | 2004年9月9日 |
Rational Reflection of the Influence of TV News Criticism |
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| TIAN Da-xian.Rational Reflection of the Influence of TV News Criticism[J].Journal of Huaiyin Teachers College(Social Sciences Edition),2004,26(6):828-832. |
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| Authors: | TIAN Da-xian |
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| Abstract: | The influence of TV news criticism is an important standard to judge the social effect of TV news criticism programs. And the audience rating is an apparent form of the influence while public trust, distinguishing ability and appeal is the inherent factor to determine influence power. In order to resolve the present shortage of influence power of TV news criticism programs, we should persist in right direction and the principle of criticizing based on facts, pay attention to different levels of audience and set up a scientific evaluating system. |
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| Keywords: | TV news criticism influence power evaluating system |
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