| “安利纽崔莱健康跑”营销传播机制研究 |
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| 引用本文： | 周杰,李清.“安利纽崔莱健康跑”营销传播机制研究[J].浙江体育科学,2010,32(1):16-17,20. |
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| 作者姓名： | 周杰 李清 |
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| 作者单位： | 中国计量学院体育军事部,浙江,杭州,310018 |
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| 摘 要： | 通过文献资料法、走访调查法、问卷调查法对“安利纽崔莱健康跑”从认知层面、心理和态度层面、行动层面的营销传播的效果等进行深入的探析，总结出“安利纽崔莱健康跑”营销传播机制经验及存在的不足和建议，为发展我国路跑活动提供一些有益的借鉴和参考。
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| 关 键 词： | 安利纽崔莱健康跑 营销传播 机制 |
Marketing Communication Mechanism of Amway Nutrilite Health Run |
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| ZHOU Jie,LI Qing.Marketing Communication Mechanism of Amway Nutrilite Health Run[J].Zhejiang Sport Science,2010,32(1):16-17,20. |
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| Authors: | ZHOU Jie LI Qing |
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| Institution: | ZHOU Jie,LI Qing (Physical Education , Defencing Department,China Jiliang University,Hangzhou 310012,China) |
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| Abstract: | With combination of documentary analysis,investigation and the case analysis,the auther makes an intensive study of the effect of marketing communications from the level of cognition,psychology,attitude and action,sums up the experience of marketing communication mechanism of Amway Nutrilite Health Run,and offers some meaningful reference and consult to develop the marketing communication mechanism of our country's industry of running on the road. |
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| Keywords: | Amway Nutrilite Health Run marketing communications mechanism |
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