东道国合法化过程与关键影响因素研究

通过海尔集团、金风科技的纵向案例研究,考察跨国企业东道国合法化过程的阶段特征与关键影响因素的演进关系,得到以下几点研究发现:一是归纳东道国合法化经从实用合法化向规范合法化和认知合法化的逐级层次提升过程,阐明由被动适应到主动创造是新兴市场企业实现合法化的必然选择。二是揭示国际网络联接与资源体系重构是合法化的关键促进要素,且相应呈现明显的阶段性演进特征。即从适应性国际网络联接、适应性资源体系重构趋向创造性国际网络联接、创造性资源体系重构。三是梳理三者即国际网络联接、资源体系重构和东道国合法化在动态演进中的适配、互动关系。

Process and Key Factors of Legitimation in the Host Country: A Multi-Case Study of Haier and Goldwind

Taking the longitudinal case study of Haier Group and Goldwind Co., this study investigates the periodic characteristics of multinational enterprises’ overseas legitimation and the evolutional relationship among key factors that promote the legitimation process. Several research findings are as follows: First, the overseas legitimation evolves a sequential characteristic from pragmatic legitimation to normative legitimation and cognitive legitimation. It is an inevitable choice for enterprises from emerging markets to achieve legitimation is from passive adaptation to active creation. Second, the international network linkage and resource system reconfiguration, as the facilitators of legitimation, are accompanied with prominent evolutional characteristics. The evolutional traits of international network linkage and resource system reconfiguration correspondingly evolve from passive adaptation to active creation. Third, the adaptation and interactive relationship among the international network linkage, resource system reconfiguration and overseas legitimation are sorted out.