Cognitive mapping and its implication for understanding cultural behaviors and experiences in libraries |
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| Institution: | 1. School of Information Management, Nanjing University, Nanjing 210023, China;2. Shanghai Library/Institute of Scientific and Technical Information of Shanghai, Shanghai 200031, China;3. Department of Information Studies, University College London, Foster Court, London WC1E 6BT, United Kingdom;1. College of Public Administration, Huazhong Agricultural University, Wuhan, China;2. School of Information Management, Central China Normal University, Wuhan, China;1. Department of Library and Information Science, Faculty of Arts and Social Sciences, Universiti Malaya, 50603 Kuala Lumpur, Malaysia;2. Department of Library Management, Faculty of Information Management, Universiti Teknologi MARA (UiTM) Selangor Branch, Puncak Perdana Campus, Section U10, 40150 Shah Alam, Selangor, Malaysia;1. Department of ALM, Uppsala University, Sweden;2. School of Information, University of British Columbia, Canada;3. College of Computing & Informatics, Drexel University, United States of America;4. School of Information Sciences, The University of Illinois at Urbana-Champaign, United States of America;5. Research Unit of History, Culture and Communication, Faculty of Humanities, University of Oulu, Finland |
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| Abstract: | Cognitive mapping is a method typically adopted in ethnographical research to learn about library user behavior and experience in a cross-cultural context. Through reporting practical findings from a case study, where it served as a key method, the usefulness of cognitive mapping in revealing cognitive style and perceptions of the library and in understanding cultural users' behaviors and experiences is explored. Cognitive mapping offers an open exploratory way to help self-reflection of personal contexts regardless of language constraints. As such, it provides for the study of multiple cultural communities. In addition, its potential of usage in a virtual environment is presented. One limitation of this method is the extent to which it can reveal the holistic picture of library experience in isolation. As such, it works well when applied with other data collection techniques to form a flexible yet robust methodological framework to learning about library cultural groups. |
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