Persuasion,information technology,and the environmental citizen: An empirical study of the persuasion effectiveness of city applications |
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| Institution: | 1. FSA ULaval, Université Laval, Pavillon Palasis-Prince, 2325 rue de la Terrasse, Quebec, QC G1V 0A6, Canada;1. Departamento de Computação, Universidade Federal Rural de Pernambuco, Recife, Brazil;2. Centro de Informática, Universidade Federal de Pernambuco, Recife, Brazil;1. Associate Professor and Director, School of Planning, Public Policy, and Management, University of Oregon, 263 Hendricks Hall, 1209 University of Oregon, Eugene, OR 97403, United States of America;2. Associate Professor, School of Urban Affairs, Cleveland State University, Cleveland, OH 44115, United States of America;1. Nyenrode Business University, Department of Accounting, Auditing and Control, PO Box 130, 3620 AC Breukelen, Netherlands;2. SEO Amsterdam, Netherlands;3. Department of Economics and Management, Tilburg University, Tilburg, Netherlands;4. Nyenrode Business University, Department of Accounting, Auditing and Control, Breukelen, Netherlands;5. Department of Spatial Economics, Free University, Amsterdam, Netherlands;1. School of Law, University of Canterbury, Christchurch, New Zealand;2. Soul Machines, Auckland, New Zealand;3. Department of Computer Science, University of Kentucky, Lexington, USA;1. Department of Organization, University of Zagreb, Faculty of Organization and Informatics Vara?din, Pavlinska 2, 42 000 Vara?din, Croatia;2. College of Arts and Sciences, Carlow University, 3333 Fifth Avenue, Pittsburgh, PA 15213, United States;1. Mid Sweden University, Faculty of Science, Technology and Media, Department of Information systems and Technology, Forum for Digitalization, Holmgatan 10, Sundsvall 851 70, Sweden.;2. University of South Africa, Department of Information Science, Preller Street, Muckleneuk Ridge, Pretoria. |
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| Abstract: | As the negative environmental impacts of cities continue to grow, citizens must be involved in climate change mitigation initiatives. A range of policy instruments can be used by municipal policy makers to encourage citizens to engage in environmentally responsible behaviours. Information and communications technology (ICT) is an important lever for changing individuals' behaviours and thus is increasingly found among the policy approaches adopted by cities. This research focuses on cities' use of ICT-enabled persuasion. Combining the unimodel of persuasion with the persuasive system design framework, the research develops and tests a theoretical model explaining how dimensions of the user context (green identity, goal intention) and technology context (integration support) influence the persuasiveness of city-sponsored applications with respect to environmentally responsible behaviours performed in the home and community. A survey of 203 individuals in North America shows that goal intention and integration support provided by the applications significantly influence perceived persuasion effectiveness for environmentally responsible behaviours at home. For environmentally responsible behaviours in the community, all three independent variables have a positive influence on the perceived persuasion effectiveness. The research extends the digital government literature by investigating an emerging policy intervention and providing a novel theoretical explanation of how elements within an ICT-enabled persuasion event come together to affect individuals' behaviours. Furthermore, the research provides municipal policy makers with new insights into how to design an ICT-enabled policy instrument for encouraging greater environmental citizenship. |
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