我国体育院校开发体育产业的现状与对策研究

针对体育院校对体育产业的认识、体育产业人才培养、体育场馆的利用、健身娱乐业的开展与培训、体育竞赛与体育场馆等问题进行了调查研究 ,并提出了相应的改革对策 :转变观念 ,提高认识 ;增设相关专业 ,培养体育产业专门人才 ;利用体育场馆 ,推动全民健身运动 ;开发体育竞赛表演业与赞助业。

Research on Present Conditions and Countermeasures of Developing Sports Industry in Collegiate Sports Schools in Our Country

The article makes a survey about the situation of developing our sport industry in order to promote it in the orderly, healthy and rapid direction. I have done much research to realize the importance, develop talents, utilize the facilities of sport industry and launch and train the fitness industry. Suggestions are made as follows: changing the ideas, improving understanding, increasing the speciality, training special talents, utilizing the facilities, enhancing the public fitness movement, developing the sport competitions and economic assistance.